In Brand
These are the top 100 fashion brands you definitely should watch in 2018. Selected by a team specialised in quality & fashion. A powerful story is needed to make it to the ultimate fashion list. 
Every brand deserved its spot in the list. These brands are unique in their own way.
 
We’re Merchandise Essentials. 
Feel free to contact us hello@merchandise-essentials.com

1.   OSF Clothing

71_osf_clothing

PORTUGAL

IN A NUTSHELL :

SPENT is an Australian clothing label based on one, single feeling.

STORY :

Spent is about being driven. It’s a lifestyle brand, driven by feeling. Driven to move past the restrictions of the latter and onto what is to come. They are not here to catch our breath, they are here to keep running, keep the heart beating.

2.   Maison Kitsuné

39_mainsonkitsun

FRANCE

IN A NUTSHELL :

Kitsuné is a quality music label, a clothing brand and so much more…

STORY :

The name ‘Kitsuné’, meaning ‘fox’ in Japanese, is a symbol of versatility. Legend has it, the fox possesses the power to change its appearance, and there is no doubt Maison Kitsuné knows how to adapt its sound and style according to inspiration.

3.   LC23

lc23

ITALY

IN A NUTSHELL :

Originally an Italian shirt brand that now evolved with other apparel items.

STORY :

The LC23 shirt is a unique item made entirely by hand with the utmost care and attention to detail, 100% Made in Italy by skilled artisans. Twenty three is the favorite number of Leo Colacicco, the founder of the brand.

4.   Nicce

nicce

UK

IN A NUTSHELL :

Casual menswear and womenswear from the city of London.

STORY :

Nicce is known for their unique and casual street wear trends.

5.   Hola Couture

hola-granola

BELGIUM

IN A NUTSHELL :

Hola Granola, a new brand created with a taste of passion.

STORY :

COMING SOON. A clothing line of Hola Granola. Valerie known of ‘Bake off Vlaanderen 2017’ launch her new clothing line with the same passion like she creates her Hola Granola.

6.   Puta

puta

MEXICO

IN A NUTSHELL :

Mexican street wear clothing brand with a direct approach.

STORY :

This brand’s philosophy focuses on eliminating the preconceptions around the word “puta,” which should not be used as an insult to belittle women.

7.   Wijzijnkleintje

wijzijnkleintje

NETHERLANDS

IN A NUTSHELL :

Wijzijnkleintje is a dutch clothing line founded with the idea to design clothes for small people.

STORY :

Small people can be proud of their length, right? According to Wijzijnkleintje small people are amazing. This was the main reason this clothing line was launched.

8.   A Bathing Ape

a-bathing-ape

JAPAN

IN A NUTSHELL :

A Bathing Ape (or Bape) is a Japanese clothing brand.

STORY :

This brand specializes in street wear and their collection is being sold by several stores in Japan. The brand has influences from Elvis, The Beatles… A Bathing Ape is known all over the world with their flashy designs and original art works.

9.   GOODBOIS

goodbois

GERMANY

IN A NUTSHELL :

Fresh street wear designed in Germany.

STORY :

The story started with parties they organized with custom graphic logo t-shirts. The entrepreneurs created the t-shirts while they were still enrolled at university. After university, they decided to follow their dream of building their own brand.

10.   Sinners Attire

sinners-attire

UK

IN A NUTSHELL :

An urban menswear from the UK that offers a unique product range.

STORY :

Sinners Attire, a lifestyle brand who is trying to make a difference in the fashion world. Sinners Attire has some stand out t-shirts and is very popular among fashionista’s.

11.   Stussy

stussy

US

IN A NUTSHELL :

Stussy is a street wear brand from America with a unique story.

STORY :

The brand started when Shawn started to put his now famous signature on boards and t-shirts that he sold out of his car. Since then the brand has evolved to a very popular street wear brand.

12.   Topwijf

topwijf

BELGIUM

IN A NUTSHELL :

Casual wear for powergirls and superwomen.

STORY :

Topwijf (something like superwoman in Flemish) is a lifestyle brand for the hip and trendy woman who doesn’t take everything too serious. Topwijf creates a sense of togetherness with their customers.

13.   Slumdog

slumdog

PORTUGAL

IN A NUTSHELL :

Slumdog is an independent brand based in Lisbon focusing mainly in the skateboarding lifestyle.

STORY :

Born and raised in Lisbon, surrounded by many different cultures and several values, helped to shape the brand and belief in individuality when it comes to clothing. We release quality goods available in limited quantity.

14.   Rockstar Clothing

rockstar-clothing

NETHERLANDS

IN A NUTSHELL :

Rockstar Clothing stands for cool and fancy men.

STORY :

Rockstar Clothing was previously linked to a rock band, now it’s an independent rising clothing brand. A Rockstar is always looking for new challenges and adventures. With this brand you can realize it in many ways.

15.   Elvine

elvine

SWEDEN

IN A NUTSHELL :

Dolly Noire is an Italian clothing brand based in Milan.

STORY :

Four friends decide on a hot summer evening to launch a new clothing brand which is now very popular in Italy. They produce T-shirts, hoodies and caps with passion for street wear.

16.   Dolly Noir

dolly-noire

ITALY

IN A NUTSHELL :

Dolly Noire is an Italian clothing brand based in Milan.

STORY :

Four friends decide on a hot summer evening to launch a new clothing brand which is now very popular in Italy. They produce T-shirts, hoodies and caps with passion for street wear.

17.   40s & shorties

40s-shorties

US

IN A NUTSHELL :

40s & Shorties is an LA/NYC based brand that that specialises in socks with edgy prints for the street wear connoisseur.

STORY :

Four friends from Los Angeles had the great idea of creating an app containing all kinds of funny emoticons. They finally came to the conclusion that they would like to make a physical product and so the clothing brand was launched.

18.   Vojéttes

vojttes

RUSSIA

IN A NUTSHELL :

Vojéttes creates the basics like hoodies and shirts with unique prints and Russian texts.

STORY :

Vojéttes is the latest street-oriented brand to shake up Moscow’s nascent fashion scene. The anonymous brand maintains a veneer of mystery (and impenetrable cool), and the only thing we know about the designer is that they’re part of the Russki Attrackion – a collective of young Muscovites throwing the most-hyped parties in Moscow.

19.   WNDRR

wndrr

AUSTRALIA

IN A NUTSHELL :

WNDRR refers to the spirit of rebellion, freedom, adventure, a head full of hip hop and a heart full of soul.

STORY :

It’s an Australian based street wear brand with an eye to the future. They create a unique clever-style with a touch of fun and a nod to the 80-90’s.

20.   Backyard Cartel

backyard-cartel

POLAND

IN A NUTSHELL :

Polish clothing brand, which surprised the Polish and European market with attractive street wear fashion.

STORY :

Fresh designs and high quality products is the motto of Backyard Cartel.

21.   SMTH Smooth

smooth

BELGIUM

IN A NUTSHELL :

Smooth is a fashion and trendy clothing brand, which pays attention to ecology and climate.

STORY :

Ecology and climate are the perfect words when we want to describe their vision. With the fashion that SMTH Smooth offers, the brand wants to bring the world back into contact with nature. SMTH Smooth tries to do this in a fashionable and trendy way.

22.   Oak + Oar

oak-oar

CANADA

IN A NUTSHELL :

Oak + Oar is an original lifestyle brand cultivated from authentic cabin and Canadian culture.

STORY :

Oak + Oar draws its inspirations from being at the cabin by the calm lake waters. The brand is an expression of a kind of lifestyle that people ought to live by on the daily. It refuses to conform to present trends or ride other waves.

23.  RVLT

revolution

DENMARK

IN A NUTSHELL :

RVLT is a contemporary Danish street fashion brand.

STORY :

The inspiration is drawn from sports-fashion, high fashion, graphic design, art and the environments of sub-cultures. The mission is to create easygoing and casual clothing for everyday wear.

24. Chinga Clothing

chinga-clothing

NEW ZEALAND

IN A NUTSHELL :

Chinga Clothing creates cut and sewn, high quality street wear for men, women and kids.

STORY :

From stylish men’s button ups, pullovers and hoodies to women’s sporty t-shirts and singlets, Chinga fuses a love of nature, contrasts and street wear to create their one-of-a-kind style. When it comes to street style, Chinga can give you the threads that will make you stand out from the crowd!

25. RCM Clothing

rcm-clothing

FINLAND

IN A NUTSHELL :

Finnish clothing brand which pays attention to ecology.

STORY :

Roots Cultural Movement is an independent clothing brand and a conscious grass roots movement from Finland. Today RCM resonates in design and skateboarding scenes in Finland and is spreading the positive and conscious vibrations globally.

26. Wemoto Clothing

wemoto-clothing

GERMANY

IN A NUTSHELL :

An independent street wear clothing brand for men and women.

STORY :

Wemoto is a mixture of urban and street. The combination makes a perfect overall for street wear at a nice price level. We like their style of clothes and attractive prints.

27. Bellerose

bellerose

BELGIUM

IN A NUTSHELL :

A Belgian clothing line influenced by the 90’s.

STORY :

Bellerose is a premium clothing brand for each member of the family. With the brand they want to influence the lifestyle of individuals, without dictating their choices. They named their clothing line after a small town in the United States.

28. St. Goliath

st-goliath

AUSTRALIA

IN A NUTSHELL :

Australian owned and designed, St. Goliath collections translate global street wear trends.

STORY :

Embracing modern culture while remaining true to timeless and easy to wear pieces, St Goliath offers style for all seasons – Street to Beach. Inspired by music, street culture, travel and the wearer himself, St Goliath’s focus is on comfort, detail and masculine style.

29. Minimum

minimum

DENMARK

IN A NUTSHELL :

Danish independent clothing brand that uses high quality materials to produce casual fashion.

STORY :

Minimum was originally launched as a male collection and a few months later the brand expanded its potential by introducing a female collection.

30. Eleven Paris

elevenparis

FRANCE

IN A NUTSHELL :

Eleven Paris is a Parisian brand with ultra-contemporary style.

STORY :

Eleven Paris has transformed from a quaint, trendy little boutique into an exceptionally popular clothing line with global appreciation. Their brand has a youthful, laid-back style inspired by music, modern culture, and art.

31. Justee

justee

GERMANY

IN A NUTSHELL :

Justee clothing does it differently by creating clothes for supporters.

STORY :

Justee is a German street wear brand supported by Macklemore & Ryan Lewis, Mac Miller, Omarion, Cro and a few more. These artists popularize the brand, which makes the clothes a real fashion statement.

32. Lunki

lunki

FINLAND

IN A NUTSHELL :

A street wear brand from Helsinki with passion for photography and graphic design.

STORY :

That’s how they create artistic looks for streets. Lunki is a Finnish word that means something like chill, cool, easy-going, relaxed.

33. Libertine Libertine

libertine-libertine

DENMARK

IN A NUTSHELL :

Founded by a group of three Danish friends, Libertine-Libertine stemmed from a mutual love for music, art, literature and contemporary culture.

STORY :

Basing the brand’s design ethos and language around the topic of existentialism, Libertine-Libertine strives to stimulate the creative soul through a selection of high quality, well crafted goods.

34. Armor Lux

amor-lux

FRANCE

IN A NUTSHELL :

French fashion label, featuring the Breton stripe.

STORY :

When you think about the Breton stripes, you probably first think about Armor Lux. They are the very first one to have become known with this print. The Breton stripes that adorn much of Armor-Lux’s clothing was initially introduced by French Law in 1858 to help locate overboard sailors.

35. Crackxcocaine

crackxcocaine

MEXICO

IN A NUTSHELL :

A brand that pays homage to street wear hype culture while simultaneously poking fun at it.

STORY :

Their T-shirts, hoodies and hats reimagine beloved brand logos like Thrasher and Champion with in-your-face drug references, a joke that becomes all too appropriate when you factor in the fervent addiction kids have to hyped clothing, not to mention the booming Mexican drug trade.

36. Strand Clothing

strand-clothing

JAPAN

IN A NUTSHELL :

Lifestyle and street wear apparel inspired by music & Japan’s pop culture.

STORY :

The founders, David and Anastasia, hope you have a lot of fun by wearing their brand.

37. Sixth June Paris

sixth-june-paris

FRANCE

IN A NUTSHELL :

With an innovative and reactive approach, longline tees, asymmetrical cuts and studied denim, Sixth June is now a popular street wear brand.

STORY :

Collections always respond to the latest street wear trends and customer wants & needs. Sixth June clothes reflect a perfect mix of luxury, catwalk and street trends at an a affordable price.

38. Nollies

nollies

BELGIUM

IN A NUTSHELL :

Nollies creates that little bit more for in your wardrobe.

STORY :

It’s a young trendy brand. They want that people feel them happy in their clothes. Nollies has an unique punch in their clothing line that you need to get through monday blues or to survive a saturday night.

39. Inklaw

inklaw

ICELAND

IN A NUTSHELL :

Inklaw Clothing wants to change things with their street wear brand.

STORY :

Inklaw Clothing is an Icelandic hip-hop influenced street wear brand producing simple and minimalistic clothing. Everything is handmade in Iceland.

40. Steeze Villains

steeze-villains

AUSTRALIA

IN A NUTSHELL :

Steeze Villains Clothing is an urban street wear label based in Australia, preparing to stand out with this evolving evil style.

STORY :

Modern style that comes easily to all street residents. As a brand of three close mates who originally just wanted to design clothes for ourselves, they realised people are always wanting threads to help them stand out of the crowd.

41. Les Deux

les-deux

DENMARK

IN A NUTSHELL :

Les deux is a street wear brand from Copenhagen.

STORY :

The philosophy of two guys raised in two different cultures with completely different backgrounds. Two guys have created a niche in the market where they combine the preppy with the street and let it become simple but unique.

42. Crooks & Castles

crooks-castle

US

IN A NUTSHELL :

Popular street wear brand from Los Angeles.

STORY :

Crooks and Castles was started to bring a different element into the street wear realm. The founders Dennis Calvero and Robert Panlilio wanted a lifestyle brand that would reflect their own interests.

43. Concrete Clothing 

concrete-clothing

ITALY

IN A NUTSHELL :

Italian street wear brand made with passion.

STORY :

Concrete Clothing is focused on high quality and the newest trends. Concrete’s clothes are not just a production, the items are made with a lot of love.

44. IPSAE

ipsae

PORTUGAL

IN A NUTSHELL :

IPSAE has one message: you wear what you are in a comfort street lifestyle.

STORY :

IPSAE is a street wear brand influenced by culture, music and urban lifestyle, 100% made in Portugal.

45. The Hundreds

the-hunderd

US

IN A NUTSHELL :

A Classic Californian street wear brand and media platform loyal to Global street culture.

STORY :

Californian brand that is influenced by 80s and 90s skate, punk, pop culture from the area where they grow up. The Hundreds has grown from a simple blog into a fashion, lifestyle street wear company.

46. LFDY

lfdy

GERMANY

IN A NUTSHELL :

LFDY is a German street wear brand with a graffiti background.

STORY :

LFDY is not an ordinary brand, ‘Live Fast Die Poor’ is a state of mind. Seizing opportunities, breaking rules and aiming for maximum effect. 

47. Artist

artist

ITALY

IN A NUTSHELL :

Street wear brand with clothing handmade entirely in Italy.

STORY :

A positive feeling mixed with Medium/high end fashion makes the brand very forward in the products, in the designs and in the constant development of ideas.

48. Sik Silk

siksilk

UK

IN A NUTSHELL :

Sik Silk specialises in creating modern, individual and hip new clothing.

STORY :

The brand pulls inspiration from the sport, street and music cultures of the USA, Japan and the UK.

49. Enemi Clothing

enemi-clothing

FINLAND

IN A NUTSHELL :

Finnish clothing brand with extraordinary collections.

STORY :

Reason behind Enemi is simple. They believe their generation is not represented in Finland. Sure there are many great clothing brands here in Finland, but they want to create something unique.

50. Nowadays

nowadays

GERMANY

IN A NUTSHELL :

Nowadays is a young fresh upcoming brand from Germany.

STORY :

Instead of constantly creating new markets, NOWADAYS is trying to serve an existing market. They make fashion for men who want an authentic product and does not need any branding or anything else, just a fair product.

51. A Question Of

a-question-of

DENMARK

IN A NUTSHELL :

A brand made with passion and respect to people and the environment.

STORY :

Two friends create a Copenhagen-based fashion label in 2010. The clothes of ‘A Question of’ are all made of organic cotton, what is GOTS certified (produced under good working conditions). This way of working fits within their concept.

52. Billionaire Boys Club

billionaire-boys-club

JAPAN

IN A NUTSHELL :

Billionaire Boys Club is an American and Japanese clothing retailer.

STORY :

Since the brand’s launch, the tees, pants, sweatshirts, and other apparel released by Billionaire Boys Club have had an undeniable impact on street wear fashion. Started by legendary music producer Pharrell Williams and Japanese fashion icon Nigo.

53. Ontour

ontour

NETHERLANDS

IN A NUTSHELL :

Ontour stands for clean, comfortable and recognizable by iconic detailing.

STORY :

A qualitative mix of street and Dutch design. The background of the designers as a product designer can be seen in the items; graphic and modern.

54. Sacrifice Street wear

sacrifice-streetwear

MEXICO

IN A NUTSHELL :

Mexican street wear with a personal touch.

STORY :

With its use of goth and punk merch aesthetics and no-fuss cursive logo, Sacrifice provides a more literal interpretation of international street wear and skate brands.

55. Nikita Clothing

nikita-clothing

ICELAND

IN A NUTSHELL :

Nikita features street wear, denim and snowboard outerwear for active girls worldwide.

STORY :

Nikita is an iconic girls street wear and outerwear brand that brings style and rebellious confidence to girls from the streets to the mountains. The street collection merges style and function, not sacrificing either.

56. NEFF

neff

US

IN A NUTSHELL :

Neff is a California-based company specializing in snowboarding clothing, jackets, hats and so much more.

STORY :

Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe.

57. Daily Paper

daily-paper

NETHERLANDS

IN A NUTSHELL :

An Amsterdam based street-couture label inspired by African heritages.

STORY :

This brand stands for the design of current men’s fashion apparel that considers quality, culture and fine detailing. They are inspired by African cultures and translate this into present fashion design with a unique rugged character.

58. CoffeeBelgium Clothing

coffebelgium-clothing

BELGIUM

IN A NUTSHELL :

CFÉ is a young upcoming street wear brand founded in Belgium.

STORY :

The brand name refers to the addiction to coffee of Tonya Schamp. The founder of the brand links each coffee flavor to a personality to express her love for fashion. CFÉ wants to inspire, empower and support young entrepreneurs all over the world.

59. Club 75

club-75

FRANCE

IN A NUTSHELL :

Parisian clothing brand influenced by music.

STORY :

Clothes, graphics and music lovers, these three up together to deliver quality items aiming at what they would love to wear themselves.

60. Falcon Heights Clothing

falcon-heights-clothing

NORWAY

IN A NUTSHELL :

Falcon Heights Clothing is an international creative outlook apparel company.

STORY :

The clothing line, created in 2014 and consisting of a extensive selection of garments and accessories for men and women, continues to grow and expand with new collections.

61. Phenotype

phenotype

POLAND

IN A NUTSHELL :

Phenotype is prestigious and trusted clothing brand based in Poland.

STORY :

The only brand that has total control over the quality and every element of manufacturing. They own their sewing, mainly focusing on production for street wear and high-end fashion designers from Poland and Europe.

62. Venour

venour

NETHERLANDS

IN A NUTSHELL :

A creative agency that creates magic.

STORY :

Venour is a creative agency that loves to create everything within your wildest imagination and beyond, as long as it makes people smile. These ‘people’ could be brands, clients, like-minded fans or you.

63. Ilabb

ilabb

NEW ZEALAND

IN A NUTSHELL :

Ilabb is an action sports inspired street wear brand, with a fast growing team of global athletes.

STORY :

Launched by two Motocross racers, Seadon Baker and Matt Saunders, ilabb was born of a desire to see personality and street fashion injected into the action sports scene.

64. Alife

alife

US

IN A NUTSHELL :

Alife is a NYC-based lifestyle concept focused on art and creativity with a strong penchant for originality.

STORY :

Alife’s mission is to showcase, elevate and perpetuate the downtown culture from which it is born. Alife cannot be defined by one cultural movement alone.

65. Bene Culture

bene-culture

UK

IN A NUTSHELL :

Bene Culture has evolved into the UK city’s dedicated street wear enclave.

STORY :

Bene Culture started up as an idea to sell street wear products without being tied down to one sub genre. The goal of our company is to bring together multiple independent brands, artists, musicians. They now launched their own clothing brand.

66. Kiks Tyo

kiks-tyo

JAPAN

IN A NUTSHELL :

Kiks Tyo is a Japanese clothing and lifestyle brand founded in Tokyo.

STORY :

The brand specializes in street wear, as well as accessories and footwear.

67. Lower

lower

NEW ZEALAND

IN A NUTSHELL :

Lower is a men’s and women’s fashion brand with street elements and influences from various subcultures.

STORY :

There’s something different about Lower clothing. Perhaps being based in the beautiful surroundings of Mount Maunganui on New Zealand’s north island lays a foundation of unique influence, creating street wear with a different vibe. Lower make fresh street clothing and they do it very well.

68. PAY’S

pays

MEXICO

IN A NUTSHELL :

PAY’S is a knitwear brand made in México city.

STORY :

Pay’s seeks to support gender equality. It is the first 100% unisex company in Mexico. All of Pay’s products convey a message of freedom regardless of the gender, skin color, or sexual orientation of those who decide to wear the brand.

69. M.A.M.B.

m.a.m.b

NORWAY

IN A NUTSHELL :

M.A.M.B is a Norwegian ready-to-wear shoe and clothing brand created by Me and my Brothers fashion agency.

STORY :

MAMB OSLO (Me And My Brothers) started out as late as in december of 2014, since their start they have formed from a sneakers brand into a full wear brand with an urban, yet classical fit developed clothing line.

70. Intruz

intruz

POLAND

IN A NUTSHELL :

Polish street wear clothing brand with a unique story.

STORY :

Intruz was launched with the intention to create something more than an ordinary brand. This upcoming clothing brand is very trendy.

71. Atelier New Regime

atelier-new-regile

CANADA

IN A NUTSHELL :

Atelier New Regime is a street wear label created and headquartered in Montreal.

STORY :

The love for art, design, photography, and street culture turned three dreamers into a collective of creatives who challenge themselves to offer design-conscious pieces  and innovative experiences.

72. Spent

spent

AUSTRALIA

IN A NUTSHELL :

SPENT is an Australian clothing label based on one, single feeling.

STORY :

Spent is about being driven. It’s a lifestyle brand, driven by feeling. Driven to move past the restrictions of the latter and onto what is to come. They are not here to catch our breath, they are here to keep running, keep the heart beating.

73. Nimes

nimes

UK

IN A NUTSHELL :

A men’s premium urban street wear from the UK.

STORY :

A brand soon to be making waves in the fashion industry. Debuting a new range of super comfortable, super fashionable and super skinny spray on jeans.

74. Turbokolor

turbokolor

POLAND

IN A NUTSHELL :

Turbokolor is a brand from the heart of Eastern Europe – Warsaw.

STORY :

Thanks to the skateboarding and eastern heritage, they have a unique understanding of the street wear game. People are always in the center of their collections and designs.

75. Selva

selva75

PORTUGAL

IN A NUTSHELL :

A streetwear brand from Algarve, Portugal.

STORY :

Its identity has been built around the place the team lives in,. All Artwork is inspired by our surroundings and our background (arts, photography, hip hop and other sub-cultures).

76. Foreign Homme

foreignhomme

US

IN A NUTSHELL :

It’s a brand that support international design and opulence.

STORY :

The clothing line is based out of New York and designed in Tokyo, Japan. Foreign Homme supports an aura that is full of high class creativity embodied through graphic design.

77. Krakatau

krakatau

RUSSIA

IN A NUTSHELL :

Krakatau wear makes people ready to wear for whatever the world throws at them.

STORY :

Krakatau is a Russian clothing brand with a slightly antagonist approach to their apparel with gear that looks set up for some political activism or something similar. At least the brand are honest in their approach in design.

78. Tony Delfino

tony-delfino

MEXICO

IN A NUTSHELL :

Men’s contemporary fashion and street wear from Mexico City.

STORY :

Tony Delfino, his colorful graphics, which adorn everything from hoodies and T-shirts to hats and lighters, cast a wide net of influences and references, including Japanese street wear, Twin Peaks and Joy Division. Spanish and English logos are interchangeably stitched and screen-printed.

79. Mustard Clothing

mustard-clothing

UK

IN A NUTSHELL :

Clean, contemporary, street wear from the UK.

STORY :

Uninspired by the current state of the street wear market, they decided to do something to shake up the game. Work began on a 6 month project to create a concept store and clothing line that reflects real urban culture!  

80. The Legends League

the-legends-league

CANADA

IN A NUTSHELL :

The Legends League is a Toronto-based clothing brand that is the brainchild of Bryan Espiritu.

STORY :

His designs and the stories they tell are carefully executed and straightforward in their meanings. Many applaud Espiritu for his openness and brutal honesty, which also plays a large part in the brands success.

81. TSPTR

tsptr

US

IN A NUTSHELL :

An Americana-inspired brand with a light touch.

STORY :

The brand name of TSPTR is an acronym of Truth, Symmetry, Pleasure, Taste, Recognition. TSPTR has a passion for both great design and a good story, combining their experience, creative backgrounds, and appreciation of vintage objects to create clothing with both a purpose and a narrative.

82. BALR.

balr.

NETHERLANDS

IN A NUTSHELL :

Lifestyle fashion brand from The Netherlands.

STORY :

BALR stands for the combination of sports and fashion. They want to bring the two totally different worlds of football and fashion together.

83. ZIQ & YONI

ziqyoni

RUSSIA

IN A NUTSHELL :

Popular Russian street wear brand.

STORY :

One of Russia’s most upcoming players, ZIQ & YONI was founded as a street wear label, retailer and lifestyle site. They worked with partners like Vans, G-Shock, Skullcandy and others.

84. HUF

huf

US

IN A NUTSHELL :

LA skate clothing brand founded by professional skateboarder Keith Hufnagel.

STORY :

HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future.

85. STEINI DESIGN

steinidesign

ICELAND

IN A NUTSHELL :

Icelandic clothing brand.

STORY :

The products are a combination of Icelandic wool and English soft wool. According to the brand, woolen clothes are a necessity everyday. You need woolen clothes every moment of the day!

86. Poyz & Pirlz

poyz-and-pirlz

FRANCE

IN A NUTSHELL :

French street wear clothing brand from Paris.

STORY :

The brand was founded by Dabaaz, who finds his inspiration in music and nightlife. You can describe this brand in three powerful sentences: only limited products, new lines every three months and made in Europe since day one.

87. Anteater Clothing

anteater

RUSSIA

IN A NUTSHELL :

Anteater is a Russian local street wear brand, based in Saint-Petersburg.

STORY :

Brand is inspired by the streets and its traditions; brand works with different artists: painters, illustrators, graffitists, musicians, etc. All the goods are completely original, it produces not more than 100 copies each model.

88. OMSK Clothing

omsk-belgium

BELGIUM

IN A NUTSHELL :

OMSK is a fresh womenswear line with an specific point of view.

STORY :

OMSK is known for its embroideries and wonderful prints, each with an own story to tell. Structured and straightforward cuts are the basis of OMSK collections. This brand is all about travel and culture.

89. St-Dié

st-di

CANADA

IN A NUTSHELL :

A Canadian street wear clothing brand (Montreal).

STORY :

The misunderstood youth that gets carried through adulthood.

90. 10.DEEP

10-deep

US

IN A NUTSHELL :

10.DEEP is an independent heritage street fashion brand and self-contained creative collective.

STORY :

The New York-based label creates highly-detailed and augmented takes on traditional sports and workwear. Initially originating from the mix of far-flung niche musical and visual subcultures that fueled the original New York, Tokyo and London street wear scene.

91. Kings Will Dream

kings-will-dream

UK

IN A NUTSHELL :

A new precedent in street wear, from the latest t-shirts and hooded tops, to sweatshirts and joggers (UK).

STORY :

Kings Will Dream takes menswear to the next level.

92. TIIASAARI DESIGN

tiiasaari

FINLAND

IN A NUTSHELL :

TIIASAARI DESIGN is a street wear brand from Finland with individual designers

STORY :

Inspired by simplicity and functionality, the brand is carrying the Scandinavian design mentality with simple cuts and clean patterns with a modern twist. From Finnish Lapland to the World, the brand aims for internationality.

93. SSUR

surr

RUSSIA

IN A NUTSHELL :

SSUR is a street wear label that encompasses his artistic vision and subversive ingenuity.

STORY :

The brand name, which is RUSS spelled backwards, gives hints of the artist’s Russian heritage. Inspired by imperial art, New York Pop Art and Street Style, Karablin strives to offer deeper concepts and meanings to his clothes instead of merely creating a skin-deep commercial street wear brand.

94. Bianca Chandon

biancachandon

US

IN A NUTSHELL :

Bianca Chandon is a mixture of skateboard and fashion design.

STORY :

Professional skateboarder turned fashion designer, Alex Olson created the label Bianca Chandon. A selection of caps, hoodies and skateboards make up the collection.

95. Well Dressed Vandals

well-dressed-vandals

AUSTRALIA

IN A NUTSHELL :

That whole miserable subculture.

STORY :

Probably the coolest brand name we have heard for a long time, Well Dressed Vandals drop some really clever graphic tees, including legendary designs like the Fixie Farthing, New York Knicks logo spoof and the Chicago Bulls and Cleveland Indians sport logo mashups.

96. Obey

obey

US

IN A NUTSHELL :

A mix of progressive design in apparel and classic street wear. Based on the design of artist and designer Shepard Fairey.

STORY :

The brand is well known for incorporating politically and socially provocative propaganda into the designs of their clothing.

97. Brixtol

brixtol

SWEDEN

IN A NUTSHELL :

Clothing brand from Sweden with an own story.

STORY :

With Brixtol, two worlds are coming together. On the one hand, you have Sweden where the brand was launched. On the other hand, you have the world of England, the time of hard work.

98. ARO Clothing

aro-clothing

UK

IN A NUTSHELL :

A independent street wear clothing brand, based in the United Kingdom.

STORY :

​Blending an urban street aesthetic with modern skate styles, the brand offer high quality, affordable products to rep for all occasions.

99. SUIT

suit

DENMARK

IN A NUTSHELL :

Denmark-based clothing brand SUIT was created with a traditional man in mind.

STORY :

Combining modern design with classic tailoring, an acute attention to detail and a no-nonsense approach to style, the brand relies on minimalist cuts and clean lines to create a look that is simple and classic.

100. ANTWRP

antwrp

BELGIUM

IN A NUTSHELL :

ANTWRP is a Belgian men’s fashion brand from the heart of Antwerp.

STORY :

The brand name refers to the well-known Antwerp fashion, the vintage scene and the city’s multicultural dimension. ANTWRP transforms the street culture into original print techniques with unique and incredible results.

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  • Annelies
    Reply

    That’s a cool list! Thanks

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