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Hashtag tips to boost your fashion brand

How many Hashtags should I use? Is this number the same for Facebook as it is for Instagram? Which Hashtags work best?

A lot of people would like to know the right answers to these questions. And since you’re here I’m guessing you’re one of them. Which is great! Have fun reading this article and feel free to ask your questions in the comment section down below.

#What is a hashtag?!

First things first, let’s clarify what a hashtag and it’s purpose exactly is. So for those who lived on another planet for the last few years, a hashtag, which has been called out as word of the year 2012, is a word or phrase without spaces and preceded by a pound sign (#). A hashtag is used to give your post a certain meaning or an extra dimension. It also helps to categorize your posts so that they are easier to find for you and your followers. Thanks to the use of hashtags you can enter into interaction and conversations with your customers. Yaay!

#The answers you have been waiting for

How many hashtags should you use exactly? Well, this depends on several factors. A first factor that should be kept in mind is which Social Media channel you are going to be using.

#Hashtags on Facebook

Research has shown that the more hashtags you use on Facebook, the lower your engagement rate will be. It’s advised to limit the number of hashtags on Facebook to a minimum. Two or three hashtags on Facebook and that’s it.

Hashtags on Facebook are definitely useful though, but they need to be relevant to the content your posting.

#Hashtags on Instagram


Here the story is different though. Instagram is a Social Media channel where the hashtag plays a crucial role. It mainly acts to increase the awareness of your Instagram account. Thus making it more visible for people all around the world!

So in order to get the right amount of engagement you should be using between twelve to sixteen hashtags per Instagram post. There’s a maximum of 30 set by Instagram. But we definitely don’t recommend using that much. Using way too much hashtags could have a reversed effect. Also a shortage of hashtags won’t have a positive effect on the findability of your post. However, the quality of your hashtags definitely surpasses the quantity.

Pro tip: Put your hashtags in a comment below your picture. This looks more professional and has the same effect.

#Hashtags on Twitter

Hashtags play an important role on Twitter. People share their opinion on a daily basis on Twitter. By having a hashtag linked to your brand or topic, you give people the opportunity to talk about your brand or topic. This is an ideal opportunity to start a conversation with your customers or prospects. It also acts as an ideal way to track what lives online. Our advice is that you use 2 hashtags on twitter. Tweets with two hashtags show an engagement that is twice as high as a tweet that doesn’t have hashtags. As soon as you use more than two, the engagement rate won’t go significantly higher. So quality over quantity.

#Are all hashtags good hashtags?

Now that we have a clear picture about the number of hashtags that you should be using per post, it’s time that we dig a little deeper into which hashtags you should be using. As previously cited, having lots of hashtags is less important than having qualitative hashtags.

We can divide the answer of the question, which hashtags should we use, into two pieces. First of all you have the Branded Hashtags. These are the online sign of your brand. In addition, you’ve also got the Community Hashtags, which serve Instagram users the content they want.

Branded hashtags are the personalization of your company. These can simply carry the name or slogan of your company e.g. #mycalvins from Calvin Klein or #shareacoke from Coca-Cola. You could also opt to create a more challenging hashtag by using one that’s not directly connected with the name of your company, but which relates with your mission or vision as a company. #justdoit from Nike and #putacanonit from Red Bull are two great examples. Branded hashtags are an ideal means when using user-generated content.

Community hashtags connect people with each other using certain hashtags. This divides Instagram in thousands, if not millions of categories. That’s why it’s so important to seek the hashtags that fit your company and its customers objectives perfectly. The more specific the hashtags you use, the more your potential customers might engage with them.

If you’re a clothing brand you could use Hastags like #printedsweaters or #funnytshirts to share your brand on specific places on Instagram. You could also opt to put your post on some bigger Hashtags with more people like #lovethislook or #trendalert.

#Tools the pro’s use

There are many tools to monitor the trending and most popular hashtags on a certain moment. However it’s not advised to just blindly copy those top hashtags. As mentioned above the use of the correct hashtags could lead into a much bigger commitment of your followers.

You can find the correct hashtags with Hashtagify and track all those Hashtags with Keyhole. Using these tools will definitely save you time and will make it easier to execute your strategy.


We could therefore conclude that the use of hashtags, especially on Instagram and Twitter, is quite important. Although its use on Facebook is less relevant, that doesn’t mean you cannot use them. It is crucial to find a good hashtag strategy and implement it in a correct manner. Because that’s the only way you can increase your brand awareness. Which is what everybody is after in the end.

As you can see Social media is quite important, read therfore the 6th point on following blog

#Quick summary

  • Quality always surpasses quantity, be as specific as possible
  • Facebook: 2 or 3 maximum. keep your hashtags relevant
  • Instagram: 16 hashtags and don’t post them in your caption but in a separate comment.
  • Twitter: 2 hashtags to double your engagement

Don’t forget to read our blog about another Social media, YouTube.

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