In Brand, Community, Creative, Merchandise, Technical

History of the snapback

The birth of a legend: The Essential Snapback

The snapback is an icon in the street and urban style. The unbent brim is a symbol of hip hop and youth fashion in many cities.

Reading tip: What’s the difference between a snapback and a dad hat.

The snapback popped up in the 90’s, and is nowadays a fashion icon. You make a statement if you wear a snapback. The cap was first popular in New York and Los Angeles. Then, the style was adopted by music groups such as N.W.A and Mobb Deep. N.W.A. is an old school rap group from the West Coast that wore hats that represented the Los Angeles suburb of Compton. Mobb Deep professed their loyalty to the East Coast and wore hats embroidered with New York boroughs such as Brooklyn and Queens.


Mobb Deep Snapback Queens

Mobb Deep

Around the year 2000, the snapback became less popular. Fitted caps were in style back then. Each hat has its individual size, while a snapback can be adjusted with the closure. But only a few years later, around 2011, the snapback was again a fashion icon. Chris Brown and Tyga brought the snapback style back and created a song called ‘Snapbacks Back’. The artists went into the back of their closets to get their snapbacks. The video went viral.

Popular music icons made a huge impact by popularizing the snapback. Hip hop and rap legends like Wiz Khalifa, Tupac Shakur, Dr. Dre and Ice Cube made the snapback a prominent fixture in their music videos and concerts. Mac Miller even devoted a song to the cap: “Used to wear baggy clothes, now my clothes tailored, used to wear a fitted cap, now I rock a snapback”. Also Kanye West and Jay-Z made music videos with them wearing snapbacks. The pop culture really made the snapback an icon. TV personality Will Smith from the tv show ‘The Fresh Prince of Bel-Air’ wore a snapback. Also sports personalities played a key role in the history of the snapback, for example Michael Jordan wearing his Team USA snapback hat.

“If you wear a snapback, you’re making a statement” – Merchandise Essentials

The birth of the snapback is characterized by the pop culture. Music groups, sports and artists made the cap a hit. Do you want to create a true fashion icon? You can create your own custom snapbacks, don’t hesitate to contact us.

Wiz Khalifa Snapback

Wiz Khalifa

Kanye West Snapback

Kanye West

Do you need personal advice for your needs? Contact our expertised team, they are happy to help you.

Recent Posts

Leave a Comment

Start typing and press Enter to search