Case Study: Hype-O-Dream impresses with festival merchandise
Launching a strong merchandise brand for a growing dance festival
CUSTOMER: HYPE-O-DREAM
The challenge
Creating a qualitative merchandise clothing line for Hype-O-Dream in accordance with the annual theme to stimulate the growth of the festival.
The result
A successful Hype-O-Dream clothing line: t-shirts, sweaters, hoodies, snapbacks, sunglasses and custom trucker caps.
Some statistics
- Fifth edition
- 16.250 visitors
- 1.700 merchandise items sold in 2016
- Hippodrome in Waregem, Belgium
Hype-O-Dream grows with merchandise
Hype-O-Dream is a legendary dancefestival organized in summer at the hippodrome of Waregem, Belgium. Festivalgoers enjoy memorable DJ’s, a summer breeze and a setting in a unique theme. Creative merchandise is certainly a determining factor for the success of the festival. Pieter en Olivier, co-organizers of Hype-O-Dream, explain why a merchandise collection is absolutely necessary to determine the growth of a festival.
A festival without merchandise? That’s like you organize a festival without beer. Pieter reveals us three big advantages of a merchandise collection: it is a souvenir for the fans, it’s part of the customer experience and leads to free advertising for the festival.
Merchandise is a souvenir for the fans, it is part of the customer experience and it leads to free advertising – Pieter, co-organizer Hype-O-Dream
Merchandise strengthens the customer experience
The mission of the Hype-O-Dream team is a simple but a powerful statement: “Every year, we want to do it better”. The organizers create the ultimate experience with insane stages, famous DJ’s and a phenomenal theme. Merchandise Essentials stimulates this experience by launching a powerful collection line.
Free advertising: merchandise as an investment
A lot of festival organizers invest in big billboards and posters along the road. Passers-by may notice the billboard, but eventually don’t remember your message. An investment in merchandise guarantees visibility during the whole year.
Merchandise is not a cost, it’s an investment” – Olivier Lefevere
It’s easier to promote Hype-O-Dream a few weeks before, during and after the event. You can promote the festival continuously with an effective merchandise strategy. Hype-O-Dream visitors are wearing the sweaters in their daily life, even at other festivals. Obviously, the top-quality of the textile is a must. Be honest, nobody wears a crappy sweater.
Besides the free advertising by the people wearing the clothes, there is also an extra source of income. Hype-O-Dream sells the merchandise at the festival, but there is also a webshop build by Storelaunchers. Merchandise Essentials and Storelaunchers are closely co-operating. Therefore, producing your merchandise and selling it via a webshop is very easy with the two partners.
Merchandise Essentials & Hype-O-Dream: partners in crime
Olivier states that Merchandise Essentials is a reliable partner. The team knows the ambitions and the long-term plans for the festival. Quality and service are absolutely necessary to assure the growth of the festival.
We looked for a great service and top-quality, that’s why we cooperate with Merchandise Essentials – Olivier Lefevere, Hype-O-Dream
Do you want merchandise at your festival?
Don't hesitate contacting us, we are happy to help you.
Looking for a reliable partner to launch your merchandise? We, our team from Merchandise Essentials, are specialized in designing and producing qualitative merchandise. We reflect your vision or thema in your clothing line.
