WHY IS THE LEVI’S T-SHIRT SUCH A SUCCESS?
The Levi’s T-shirt is called ‘The Perfect Graphic Tee’. This is exactly the reason of success. But why does Levi’s have the balls to say that it’s the perfect graphic tee? Well, it’s all about the story. The T-shirt is simple, but everyone looks good in it. A Levi’s T-shirt is an iconic shirt.
Let’s talk business. There are 6 basic principles that you have to know to design an iconic T-shirts. Here we go:
1. Simplicity: less is more
The Levi’s T-shirt is really basic. There is a 1 color print, so it’s not expensive to produce it. The design is basic but very powerful, it’s an iconic image.
2. Create a strong design
The shape is special, and returns in every color. It’s not only a rectangular. It looks like a simple design, but they thought a lot about the creation. Also, red is a powerful color and works very good.
3. Your design is your story
Don’t create a design that is just beautiful, you have to tell a story. The designers of Levi Strauss & Co find inspiration from Levi’s products of the past.
Read the story of Levi’s.