Cookie consent

Version 1.0
Date 28/04/2021

1. General
Merchandise Essentials BV (hereinafter « Merchandise Essentials », « we », « us ») uses cookies and similar technologies on its website. With this Cookie Statement we want to inform you as a visitor about the way we use cookies on our website. This Cookie Statement applies to the website of Merchandise Essentials with web address www.merchandise-essentials.com and its subdomains.

In addition to this Cookie Statement, Merchandise Essentials also makes available a Privacy Statement, of which this Cookie Statement is an integral part and which you can consult here. In this Privacy Statement we clarify (1) which personal data we may collect through the use of cookies, (2) the legal grounds employed for the use of cookies, and (3) the general purposes of our use of cookies. For the aforementioned information, as well as other information about the processing of your personal data in general and your rights in this respect, please refer to this Privacy Statement.

2. What are cookies?
Cookies are small information files that are stored by the internet browser on your computer or mobile device when you visit a website or when you use a (mobile) application. They work as a kind of memory aid for a website. Thanks to cookies, our website can easily track specific information about our visitors and their browsing habits. By the term « cookies » we also mean technologies that are similar to cookies, such as pixels, plug-ins and certain scripts, as these can also collect data from you.

Cookies can be set both by Merchandise Essentials itself (« first-party cookies ») and by third parties (« third-party cookies »). Third-party cookies ensure that certain information resulting from your visit to or use of our website will be sent to the third party that has placed the cookies.

Cookies are sometimes placed temporarily (« session cookies », these are deleted when you close the browser) and sometimes permanently (« persistent » cookies, these remain until they expire or until you delete them).

3. Which cookies require my consent, and how can I give it?
Merchandise Essentials distinguishes the following types of cookies when offering its website: (1) strictly necessary cookies, (2) analytical cookies and (3) marketing cookies.

The use of strictly necessary cookies does not depend on your consent as a visitor and is necessary for the proper functioning of our website, or where relevant, to provide you with services that you have expressly requested. Therefore, you cannot refuse these cookies.

Before we place any other cookies on your device, we will ask for your prior consent via our cookie banner. You can always, fully or partially, withdraw your consent for the use of these additional cookies. How you can do this concretely, we clarify under title 5.

4. What cookies does Merchandise Essentials use?
As mentioned above, Merchandise Essentials uses the following types of cookies: (1) strictly necessary cookies, (2) analytical cookies and (3) marketing cookies.

Below we provide a general description of these three types of cookies.

For each type of cookie, we also provide below a list of the specific cookies activated on our website that are covered, along with their specific purposes and technical characteristics.

4.1 Strictly necessary cookies
Strictly necessary cookies include technically essential cookies on the one hand and functional cookies on the other.

Technically essential cookies are necessary for purely technical reasons to enable communication between your device and our website.

Functional cookies in turn ensure that the basic functionalities of our website work properly. These cookies are only placed after you as a visitor have taken a certain action on our website (e.g. clicking the accept button of the cookie banner).

You cannot refuse the use of technically essential and functional cookies because they are necessary for the security and proper functioning of the basic functionalities of our website. In any case, these cookies are only kept on your device to perform the functions mentioned above, so the impact on your privacy is low.

Name Expiration Domain Purpose
_cfduid 1 Month First-Party Identifying web traffic to be trusted and providing it with proper task assignment through Cloudflare.
_cfruid Session First-Party Identifying different visitors behind a shared IP address in order to apply security settings to each person individually.

4.2 Analytical cookies
Analytical cookies allow us to learn more about how you as a visitor interact with and respond to content on our website. This enables us to make our website even more attractive. The information in question is used to create and analyze statistics on the use of our website at a total level.

Name Expiration Domain Purpose
_ga
_gid
_whole
2 Years
1 Day
1 Min
First-Party Providing statistics to Merchandise Essentials about who visits the website and how they do so: including the number of unique visitors, how visitors arrive at the website, the pages visited, the browsers used, and the locations from which the website is visited. This service is provided to Merchandise Essentials by Google Analytics.
_hjid
1 Year
1 Year
Permanent
First-Party Assigning a unique ID to the session of the website visitor for the purpose of obtaining data on the behavior of this visitor for statistical purposes (including in the form of 'heatmaps' that provide insight into the visitor's navigation behavior on the website). This service is provided to Merchandise Essentials by Hotjar.
_hjFirstSeen 1 Day First-Party To determine whether the website visitor has visited the website before or is a new visitor.
_hjAbsoluteSessionInProgress 1 Day First-Party Measuring the number of unique visits to the website, by assigning an ID to the visitor, so that each website visitor is not counted more than once.
_hjIncludedInPageviewSample 1 Day First-Party Determine whether the navigation of the website visitor should be registered in a temporal statistical designation.
_hjTLDTest Session First-Party Recording of statistical data on the behavior of website visitors by Merchandise Essentials for the purpose of conducting internal analysis.

4.3 Marketing cookies
By marketing cookies we mean advertising, tracking and social media cookies. This category of cookies primarily concerns cookies for the purpose of displaying advertisements, implementing features on our website provided by social media, and measuring how often these advertisements and features are displayed and used respectively. For example, this category includes cookies that allow you to see Merchandise Essentials advertisements on social networks you use after visiting our website.

Name Expiration Domain Purpose
nQ_cookieId
nQ_userVisitId
1 year
1 Day
First-party
First-Party
Assigning a unique ID to the website visitor. This ID is used to recognize the visitor on subsequent visits to the website and to remember his preferences.
Tracking the visitor across different websites for marketing purposes.
_gcl_au 3 Months First-Party Allow Google AdSense to experiment with the efficiency of ads on websites that use their services.
collect Session First-Party Tracking the visitor across marketing channels and devices.
_GRECAPTCHA
rc::a
6 Months
Permanent
Google.com Differentiate between human visitors and bots. This facilitates the creation of reliable reports on website usage.
rc::b
rc::c
Session
Session
Google.com Differentiate between human visitors and bots.
ads/ga-audiences
pagead/1p-user-list/#
Session
Session
Google.com Linking Google Analytics with Google AdWords and doing 'remarketing' by displaying Merchandise Essentials ads on Google after visiting the website. Providing statistics to Merchandise Essentials on the results of this 'remarketing'. Re-attracting visitors who are likely to become potential customers.
IDE
RUL
13 Months
1 Year
DoubleClick.net Allow DoubleClick to build a profile of the visitor based on his browsing habits and interactions with ads. Based on this, the user will be shown ads that are relevant to him based on this profile.
test_cookie 1 day DoubleClick.net Verify that the visitor's internet browser supports cookies
long Session LinkedIn.com Remember the visitor's language choice on the website.
bcookie 2 Years LinkedIn.com Allow LinkedIn to track the use of "embedded services" on the website.
bscookie 2 Years LinkedIn.com Allow LinkedIn to track the use of "embedded services" on the website.
lidc 1 Day LinkedIn.com Allow LinkedIn to track the use of "embedded services" on the website.
UserMatchHistory 30 Days LinkedIn.com Allow LinkedIn to display targeted ads to users on the LinkedIn platform based on browsing behavior across multiple websites.
AnalyticsSyncHistory 29 Days LinkedIn.com Retains data on when a synchronization with the Ims_analytics cookie occured for users in the EEA.
long Session ads.LinkedIn.com Posted by LinkedIn for the "Follow us" button.
embed/v3/counters.gif Session perf.hsforms.com Collect information about visitor preferences and interactions with web-campaign content. Merchandise Essentials uses this cookie on its CRM campaign platform for the purpose of promoting events and products. This service is provided to Merchandise Essentials by HubSpot.
_ptq.gif Session HubSpot.com Sending data about the visitor's device and behavior to HubSpot. Tracking the visitor across marketing channels and devices.
e.gif Session new-collect.albacross.com Recognize known companies visiting the website for the purpose of identifying potential leads through Albacross.
_fbp 3 Months First-Party Engages in 'remarketing' by displaying Merchandise Essentials ads on Facebook after visiting the website. Provides statistics to Merchandise Essentials on the results of this 'remarketing'.
fr 3 Months Facebook.com Allowing Facebook to display targeted ads to registered users on the Facebook platform based on browsing behavior across multiple websites.
tr Sessions Facebook.com Allow Facebook to provide ad products, such as real-time bidding from third-party advertisers.
CONSENT 18 years YouTube.com Track what types of cookies the visitor has accepted on YouTube through the use of the cookie banner.
VISITOR_INFO1_LIVE 6 Months YouTube.com Estimating website visitor bandwidth on pages of the website with embedded YouTube videos.
YSC Session YouTube.com Allow YouTube to track the use of embedded YouTube videos on the website.
yt.innertube::nextId Permanent YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt.innertube::requests Permanent YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt-remote-cast-installed Session YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt-remote-connected-devices Permanent YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt-remote-device-id Permanent YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt-remote-fast-check-period Session YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt-remote-session-app Session YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
yt-remote-session-name Session YouTube.com Register a unique ID to track statistics of which YouTube videos the visitor has already viewed.
local_storage_support_test Permanent Twitter.com Allow the website to load faster by preloading certain procedures. This cookie is used in conjunction with the local-storage function of the browser.
_widgetsettings Permanent Twitter.com Allowing the visitor to share content from the website on their Twitter profile.
_at.hist.# Permanent First-party Tracking the usage of the AddThis sharing widget by the website visitor.
_atuvc 13 month First-party Updating the counter of the use of the social sharing functions on the website.
_atuvs 1 day First-party Ensure that the updated counter is displayed to the visitor when a page is shared via AddThis' social sharing feature.
_at.cww Permanent First-party Implementing the social sharing platform AddThis on the website.
at-lojson-cache-# Permanent First-party Implementing the social sharing platform AddThis on the website.
at-edge Permanent First-party Implementing the social sharing platform AddThis on the website.
loc 13 month AddThis.com Geolocation for the purpose of identifying where visitors who share information with each other are geographically located.
uvc 13 month AddThis.com Detect how often the social sharing platform AddThis deals with the same visitor.
xtc 13 month AddThis.com Register the content that the visitor shares via social media.

5 How do I manage my cookie preferences?
The following clarifies how you can manage your cookie preferences. Since the strictly necessary cookies, as listed above under title 4.1, are necessary for the functioning of our website, they cannot be disabled.

5.1 Via the website
You can change your cookie preferences at any time by mailing to info@merchandise-essentials.com.

In addition, the cookie banner will reappear every year to renew your consent, or confirm the lack thereof.

5.2 Via your browser
In addition, you can adjust your cookie preferences through your browser. That way, you can specify whether certain cookies may be placed and you can set the browser to display a message when a cookie is placed. In addition, you can also delete cookies manually via the option that allows you to delete your browsing history. More information about this can be found on the pages below, depending on which browser you are using:

  • Cookie Settings Chrome
  • Cookie settings Firefox
  • Cookie settings Internet Explorer
  • Cookie settings Safari(Mac) or Safari (iOS).

Deleting or disabling cookies may result in certain applications of our website and additional services not functioning optimally.

6. Changes
We reserve the right to unilaterally amend our Cookie Statement at any time. Any amended version will be online and can be found on our website. From its publication, the amended Cookie Statement will apply immediately. If we have implemented new cookies on our website herewith, we will ask for your permission again if required. The date on which our Cookie Statement was last amended can be found at the top of this page.

7. What if I have any questions?
If you have any questions regarding our Cookie Statement, you can always contact us using the contact information below:

Merchandise Essentials BV
Hof ter Weze 5
8800 Roeselare
Belgium
info@merchandise-essentials.com

For general information about your rights and the possibility of filing a complaint with your data protection supervisory authority or with the competent court, please refer to the explanations under Title 10 and Title 11 of our Privacy Statement.

Start typing and press Enter to search