Accent is one of the biggest employment companies in Belgium.
As there is a lot of competition is the recruitment sector, Accent wanted to do something special with their marketing. They were looking for something that would give them a lot of exposure and would be a perfect conversation starter.
The solution? Creating their own branded merchandise. Making several products with their branding on would definitely increase their exposure. Especially when it was high-quality merchandise that their customers would not only wear to work, but also at home or in weekends. The results were amazing. They created sunglasses, T-shirts, sweaters and many more. They used the personalized sunglasses as a gift at their staff parties and gave the custom sweaters and T-shirts to their employees. Because the merchandise had such a nice design, the employees started to wear the clothing in their spare time which was one of the biggest increases in exposure!