Smooth

Smooth is a Belgian fashion label from Leuven.

Products

Sweaters, hoodies, T-shirts, windbreakers

Challenge

The two founders, Dimi and Kristof, started with selling embroidered snapbacks for a festival. In no time, everyone wanted the caps. They immediately saw  huge potential to start a clothing brand.

Solution

Smooth wanted to produce more clothing. It had to be top-quality and they wanted the possibility to choose between several decoration techniques. That’s why they chose to work with Merchandise Essentials. Not only their snapbacks were a huge success, but also their clothing line was almost sold out immediately.