Oostende is a very well known city at the coast of Belgium that has a lot of tourism.
Oostende wanted to improve their city branding by making their inhabitants really proud of their own city.
To enable the residents to become ambassadors of the city, Oostende produced sweaters and t-shirts. That way, all of the people could walk around proudly in the clothes of ‘their city’. The merchandise was a great success as many people bought the products.
Want to see the merch? Just click here.