We all dream of being successful one day. This can only be achieved by working hard and generating enough sales to become profitable. Unfortunately, generating sales isn’t always that simple. So we listed a few tips to hack your sales. So read them carefully, apply them to your fashion business and see those numbers go up!
The most popular approach to generate more sales is working with promotions.
These can vary from a regular discount (percentage or fixed amount) to very specific discount codes you hand out for a special occasion. Influencer discounts are also very popular in the fashion industry. This way you allow people to get a discount from someone they know or follow on social media. Which is often more successful because there’s more trust involved.
Pro tip: Be sure to keep in touch with your existing customers and give them a special discount once in a while. They’re definitely worth it. Trust me.
Change the look of your homepage
Often people enter your webshop on your homepage. Putting a combination of new and best-selling products upfront will definitely offer added value to your homepage. By changing these on a regular basis, you offer people the chance to buy products they might have missed otherwise. It also makes it more interesting for your regular customers. They want to see something new every single time they visit your site. And all those changes result in? Indeed, Sales!
High quality photos
The photos on your webshop are the only reference customers have with the products. Unless they saw someone else wear them. So in order to convince customers to buy your product, the quality of your photos has to be superb. This might seem like somewhat of a small detail. But after comparing hundreds of ecommerce stores we can actually assure you that this is one of the most important aspects of a successful webshop.
Pro tip: Here are some tips for you on how to take the perfect picture
- Use packshots to showcase your products. (what is a packshot?)
- Use a model when you want to show the fitting of your clothing.
- Use a professional camera. It does make a difference.
- Make sure there is enough light when you’re taking the pictures.
- Edit your photos to add the right amount of saturation and contrast.
- Use different backgrounds/locations when doing a shoot.
Brilliant product descriptions
Something many companies underestimate is the actual product description. These are an important part of the shopping experience you offer. This is the part where a store clerk would start to convince a potential customer by smooth talking them about the product and its quality.