#5 Promise what you can deliver & over-deliver
Never promise something you can’t realize! As a designer, I think it’s important to deliver more than the expected. Surprise your customers by doing more or better.
One day, my colleague Sarah came to me asking if I could adjust a design for one of our customers. When I saw the design, I didn’t feel good about it, I knew people wouldn’t love to wear that. At Merchandise Essentials, it’s our goal to create clothing that people really want to wear. That’s why I decided to make a completely new design, even though the customer didn’t ask for me to do that. When he saw the result, he was pleasantly surprised and his T-shirts were sold out in no time!
Side note: people always say ‘under-promise and over-deliver’ but under-promising is boring! We love to challenge ourselves and promise an amazing result (and go beyond!).