Tips to start up- and cross selling successfully
Upselling and cross selling are two important terms when selling. Let us start at the beginning and explain the difference between the two.
Upselling is convincing the customer to purchase a more expensive product than the one he had originally planned to buy.
Cross selling is selling an additional product or service to a customer, often something that relates to his first choice.
It’s always nice to generate sales. But if you don’t upsell or cross sell, you’re probably leaving a lot of extra revenue behind. Customers often don’t realize it, but they are definitely triggered by the recommendations companies give them.
Other interesting reads for your fashion business:
Show the customer the extra value
The product that you upsell or cross sell should meet the expectations of your customer. There is no point in trying to sell a new pair of shoes to someone who’s looking to buy a snapback. If the product you offer combines perfectly with the product the customer is looking for, then the chances are high that he will buy both.
It’s important not to exaggerate when upselling or cross selling. If a customer is looking for a sweater of €30, don’t try to sell him one of €200. By doing this there’s a big chance that the customer will experience this as extremely pushy. After which they might leave your store and buy nothing. Some sources speak of a maximum of 25% extra value. Try to trust on your guts to feel how far you can go with your type of customer.
Timing is everything
Try to find the perfect timing when you upsell or cross sell. Don’t try to push the customer the second he enters your store or website. Find an appropriate time to try and make a move. If you’re to pushy the chance exist that the customer will leave your site or store. A good time to do so is right before they check out. That’s when they are most open too up- or cross selling.
Bundling is winning
Try to sell certain products as one set. Make sure to add a small advantage for the customer and there’s a high probability that it will sell like hot cakes. Make sure you add photos of the combination to make it more visual. If the customer sees a model that is wearing the set he will have a better picture of what it looks like. Making it more likely that the customer will buy the entire set.
Zalando does this a lot. On the picture below you see how they try to sell a complete jogging suit from Adidas when you only searched for the jogging pants.