Building an army of real influencers promoting your brand is a smart way to generate brand awareness for your company. The key to any influencer marketing strategy is creating the right tools your influencers can use to generate content.
Creating an influencer toolkit with digital files and guidelines makes sure they match your brand expectations. And if you really want to create a massive impact, you should create physical tools (like merchandise) for your influencers.
The Merchandise Essentials solution.
There are 2 main reasons why to use merchandise to boost your influencer marketing. The first reason is that you motivate your influencers to engage with the brand and can reward them for great content. They will feel part of your brand family and be more engaged to boost your brand.
The second reason is that your influencers can use your merchandise to generate native content. They can create cool photos or movies whilst wearing your merchandise. This way they can boost your brand awareness in a more subtle way.
How do we boost your influencer marketing?
For our team, it is very important to really understand your brand first. Who is your target audience, who are the influencers you work with and what is the main goal of your brand. By combining these factors, our experienced team of clothing designers will create unique and eye-catching merchandise.
The next step is to build an influencer roadmap and we decide on the who, what and when of the merchandise packages. Through our Merchbot system we can ship these packages automatically to all your influencers worldwide.
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