Organic brand reach on social media has become a real challenge for most marketers. Platforms like Facebook, Instagram or Linkedin are blocking organic reach to generate more advertising revenue. Brands should focus on these 2 strategies:
- Getting native branding in their social media posts like people wearing branded t-shirts
- Having real people post about your company and tagging you.
The Merchandise Essentials solution.
Merchandise is a great accelerator to create more natively branded content for your brand. When people are wearing your brand you can tell stories about the people, and have the brand really stand out. Having people wear your merchandise also creates a strong feeling of community and togetherness.
Getting as much good merchandise in the world as possible also increases the chance people will wear it on social media. Imagine your team posting holiday pictures wearing your branded caps. These kinds of posts generate massive organic reach for your brand.
How will we increase your reach on social media?
Together with your marketing team responsible for social media marketing we determine the different target audiences we want to post about your brand. With that information we build a merchandise strategy that incentives social media posting and transforming your target audience into brand ambassadors.
After our first successful campaigns we look together with your marketing team how we can automate your merchandise outreach, so the results can become scalable. The biggest advantage of merchandise in your social media plan is that it works on short and long term:
- Short term: you have an immediate win with people posting the ‘unboxing moment’
- Long term: people can keep creating content with your branded merchandise without adding extra costs.
These companies already took the step
Get in touch with us
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