Saint Bernardus is a brewery in Watou. They have a large assortment of beers. You can visit the brewery, taste beer and also eat in Bar Bernard. Every year they receive a lot of tourists, from home and abroad, who visit the brewery.
They want to make their shop in the brewery more attractive. They already have clothing, but this is more promotional material. They really want to offer a premium line, clothes that everyone wants to wear, both in their spare time and at work.
Together with their designer and marketing manager, we worked out a nice first collection. We also gave them an ROI document, so they can see what results they can achieve. We also gave them advice on selling prices.