Smooth is a Belgian fashion label from Leuven.
The two founders, Dimi and Kristof, started with selling embroidered snapbacks for a festival. In no time, everyone wanted the caps. They immediately saw huge potential to start a clothing brand.
Smooth wanted to produce more clothing. It had to be top-quality and they wanted the possibility to choose between several decoration techniques. That’s why they chose to work with Merchandise Essentials. Not only their snapbacks were a huge success, but also their clothing line was almost sold out immediately.