Sony Music is one of the biggest labels in the music industry.
Sony has a lot of big clients when it comes to music and artists. As a lot of their clients are known all over the world, their fanbase is pretty big. Because they wanted to increase exposure, they decided to make merchandise so all of the fans could purchase products of their biggest idols.
The perfect solution for this was making top-quality merchandise. So they decided to create several products like snapbacks, T-shirts, totebags and many more with the branding of their clients on it. The results were pretty astonishing as their exposure increased and their fanbase purchased a lot of the branded items.