TVH Group (Thermote & Vanhalst) is a Belgian company active in the market of forklift trucks, aerial work platforms, agricultural tractors and industrial vehicles. The company is a global player in the distribution of forklift trucks and the sales of spare parts.
TVH wanted to bring out the active and sporty atmosphere in the company, that’s why they wanted to create custom sports shirts for their 50th birthday. The sport shirts gets worn by the team at running races. Their main objectives are:
- To create a unique jersey that shows the sporty and dynamic culture of the company
- That the sports shirts gets worn during and after the event
- To remove the logistical burden (choosing sizes, distributing shirts,…)
In the case of a large company there are many provisions to take into account. For example, there is always a clearly defined corporate identity. In this case, it was also important to work closely with the internal graphics team in combination with the technical knowledge of our own design team.
The quality and design of the product were extremely important, which is why the TVH team decided to work with Merchandise Essentials. In order to reduce TVH’s internal logistical burden, we supported them with fitting sizes and packed all sizes separately upon delivery so that they could distribute the clothing correctly very quickly.
The clothing was extremely well received by the entire team, and there was immediate demand from other departments.