Custom caps to party on a festival… and BAM, a clothing brand has risen!
Smth Smooth is a remarkable clothing brand. Kristof and Dimi, the two founders of Smooth, embroidered snapbacks to wear on a festival. They wanted to create caps with the word ‘Smooth’, just for fun. In no time, they had thousands of questions: “Whoaw, where can you buy these?”, “Which brand is it?”, “Awesome, where can I buy that cap?”. Kristof and Dimi knew it immediately, there is a huge potential for a clothing brand.
Smth Smooth is a Belgian fashion label. Kristof and Dimi are growing continuously with their fashion brand. Their secret: courage, willpower and lots of enthusiasm! They visited our office for their collection day, and we were chatting about their unique story. We talked about how it all started, and how these two young guys did it. Okay, I admit it, we asked some bold questions. But it was worth it. Here are some insights about a starting clothing brand.