We are apparel architects.

Merchandise Essentials helps you design, develop and produce clothing and accessories. Just like an architect, we make developing custom made apparel easy, lucrative and more creative for our clients.

We are the only merchandise company that actually cares about your goals.

our story

January 28th, 2013. A memorable date. Two friends were having a beer in an old fashioned pub. That evening, Steven and Niels came up with the idea to make custom merchandise for DJ’s and artists. Exactly 3 years later, on the same day, the team of Merchandise Essentials won the award Starter of the Year 2016.

From custom caps to a complete merchandise strategy. Merchandise Essentials is the #1 company to develop custom clothing and accessories in an efficient way.

our core values

We don’t just list our core values on paper. Our team believes them, these values are in our blood. Everything what we do is based on these 5 values. You definitely must see those core values in context.

premium quality
continuous improvement
long term
more than merch
great people & atmosphere

Partnership Storelaunchers

We care about our clients, we want you to grow with a merchandise strategy. That’s why we have a partnership with Storelaunchers, experts who can commercialize your apparel. Visit Storelaunchers to find out more about their expertise.


our experts

Our team of experts is dedicated to make your merchandise dreams come true. Meet our leaders of the company.


  • Steven
    Steven FOUNDER

    Steven founded the company in 2013. With his experience in music and events, he knows exactly how merchandise can boost your career as an artist.

  • Niels
    Niels FOUNDER

    Niels founded the company in 2013. He is an expert in communication and controls the strategy of digital media and marketing.

  • Ulrike
    Ulrike Account manager

    Ulrike is experienced in fashion and has a broad product knowledge. She can make your merchandise dreams come true.

  • Sarah
    Sarah Account manager

    Sarah creates your custom merchandise with an eye for fashion and details. She’s very excited to launch your own collection.

  • Simon
    Simon Account Manager

    Simon is our account manager specialised in building clothing brands. As an expert, he will find the best options for your targets.

  • Sebastiaan
    Sebastiaan Account Manager

    Sebastiaan knows how you can stand out with custom sportswear. As an obsessive workaholic and sport freak, he’s totally ready to guide you.

  • Michèle
    Michèle Communication Manager

    Michèle is our creative multilingual expert. She manages the internal and external communication of the company.

  • Bartel
    Bartel Front-End Developer

    Bartel is a digital engineer, extremely addicted to code language. This powerman improves the world with his webdevelopment skills.

  • Nils
    Nils Graphic Designer

    Nils is our creative hero who designs stunning graphics for your custom clothing. If you want a mindblowing design, he’s the man you need.

  • Louis
    Louis Operations Manager

    Louis is happy to answer all your questions concerning the production and delivery of your order. With love and care, he ships your order.

  • Vanessa
    Vanessa Purchase Assistant

    Vanessa is the key figure in the purchase process. Our control freak makes sure that every process between sales and purchase goes smoothly.

  • Liesbeth
    Liesbeth Product Developer

    Liesbeth is our technical product expert and leads our private label team. She creates your clothing from scratch with an extraordinary eye for detail.

  • Jitse
    Jitse Intern Digital Marketing

    Meet our super enthusiastic intern, Jitse! Her mission? She’s determined to blow our mind with her skills in digital marketing and social media.


Feel free to contact us, we want to get to know you. If you’re interested to develop your own clothing or accessories, you can contact one of our specialised account managers. We want to listen to your story in order to reach your goals with a custom merchandise strategy.

Fill out the contact form, and we will come back to you within 24 hours. You can also email to info@merchandise-essentials.com.

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