Teamfoto Merchandise Essentials

About Us

We are apparel architects.

Merchandise Essentials helps you design, develop and produce clothing and accessories. Just like an architect, we make developing custom made apparel easy, lucrative and more creative for our clients.

We are the only merchandise company that actually cares about your goals.

our story

January 28th, 2013. A memorable date. Two friends were having a beer in an old fashioned pub. That evening, Steven and Niels came up with the idea to make custom merchandise for DJ’s and artists. Exactly 3 years later, on the same day, the team of Merchandise Essentials won the award Starter of the Year 2016.

From custom caps to a complete merchandise strategy. Merchandise Essentials is the #1 company to develop custom clothing and accessories in an efficient way.

our core values

We don’t just list our core values on paper. Our team believes them, these values are in our blood. Everything what we do is based on these 5 values. You definitely must see those core values in context.

premium quality
continuous improvement
long term
more than merch
great people & atmosphere


We care about our clients, we want them to grow with a merchandise strategy. With our academy, we want to help our partners by sharing useful insights and strategies. We organize several workshops and mentorship programs to get the most out of your investment. Visit our Academy to discover more about our expertise.


our experts

Our team of experts is dedicated to make your merchandise dreams come true. Meet our leaders of the company.


  • Steven FOUNDER
    Steven – also called the Master of Strategy, Control & Planning – is our rock. He started the business with his experience in music and events.
  • Niels FOUNDER
    Niels is our creative leader. With his solution-oriented and kick-everyone’s-ass approach, he continuously boosts our team.
  • Ulrike Account manager
    Ulrike is experienced in fashion and has a broad product knowledge. She can make your merchandise dreams come true.
  • Sarah Account manager
    Sarah creates your custom merchandise with an eye for fashion and details. She’s very excited to launch your own collection.
  • Sebastiaan Account Manager
    Sebastiaan knows how you can stand out with custom sportswear. As an obsessive workaholic and sport freak, he’s totally ready to guide you.
  • Jeroen
    Jeroen Sales Manager
    With his ‘Just do it attitude’, Jeroen guides our account managers. He builds our sales strategy with a creative perspective.
  • Henri-Philippe
    Henri-Philippe Creative Concept Strategist
    Fascinated by creative business models, Henri-Philippe is eager to help you boost your brand with a merchandise strategy. Rocket science? Not for him!  
  • Basiel
    Basiel Digital marketeer
    Every day, Basiel is ready to conquer the world wide web! Dreaming about SEO strategies and huge marketing stunts… And thereafter actually doing it, full of energy!
  • Michèle Communication Manager
    Michèle is our creative multilingual expert. She manages the internal and external communication of the company.
  • Bartel Front-End Developer
    Bartel is a digital engineer, extremely addicted to code language. This powerman improves the world with his webdevelopment skills.
  • Nils Graphic Designer
    Nils is our creative hero who designs stunning graphics for your custom clothing. If you want a mindblowing design, he’s the man you need.
  • Lukas
    Lukas Desktop Publisher
    Lukas, aka the Photoshop-InDesign-Illustrator-crusher. This man is totally ready to knock your socks off with his DTP skills.
  • Louis Operations Manager
    Louis is happy to answer all your questions concerning the production and delivery of your order. With love and care, he ships your order.
  • Vanessa Purchaser
    Vanessa is the key figure in the purchase process. Our control freak makes sure that every process between sales and purchase goes smoothly.


Feel free to contact us, we want to get to know you. If you’re interested to develop your own clothing or accessories, you can contact one of our specialised account managers. We want to listen to your story in order to reach your goals with a custom merchandise strategy.

Fill out the contact form, and we will come back to you within 24 hours. You can also email to [email protected].

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