Getting your brand into the world is the first rule to generate more leads. People have to know who you are, before they can buy from you. There are many ways to increase your brand awareness, but most of them rely on short term expensive media bursts.
If you want to create long term continuous brand awareness, get as much branded merchandise in the market as possible. If you do it right, people will keep wearing your brand for years, with no extra cost.
The Merchandise Essentials solution.
Building a clothing collection around you brand is a great investment in generating long term brand awareness. Our apparel can be worn for years, this means that your brand will be seen by thousands of people for every t-shirt you hand out. Not to mention the impact on social media.
After a single (even small) investment in merchandise, you continuously keep generating brand awareness in different communities. Merchandise should be the solid base of your brand awareness strategy.
How do we build your brand awareness?
To build a really good brand awareness merchandise strategy we need to know what your key audience is, mainly who you want to target. Next to that we discuss your brand identity and company values. Combining all this information we help you create a merchandise collection that your target audience will really love to wear.
After the creation of the collection we work together with your team to decide how and when we will distribute the merchandise. Our experts helps you to determine the very best moment for maximum engagement and can even help you automate the complete process through Merchbot®
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