Customer loyalty is one of the key focus points for stable and predictable revenue generation. It’s anywhere from five to 25 times cheaper to retain an existing customer than it is to acquire a new one. (Harvard Business Review).
Not only focussing on customer acquisition is the key for a long term business success. Showing existing customers you really care and appreciate their business should be on top of your to do’s.
The Merchandise Essentials solution.
Customer retention is a joint operation between sales and marketing. It’s the combination of great real life interactions and automated marketing actions. The biggest issue with most actions right now is that they are mainly digital. There are no real-world triggers and rewards anymore.
That makes using merchandise in your customer retention strategy so powerful right now. The merchandise incentive motivates your customers to order more regularly from you. And what’s even more important is that it changes your clients into real brand ambassadors, bringing in new customers.
How do we build a customer retention system?
Merchandise is a great tool to lock in customer loyalty. By defining crucial moments in your customer journey from new client to regular client, you can motivate them to continue down this journey. For example you can reward clients with exclusive merchandise with their second order or even tenth order.
Automating these key merchandise experiences in your customer journey generates a loyal customer engine. Talk to our experienced team about customer retention solutions.
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