Roeselare is a city in West-Flanders, Belgium.


As Roeselare is a trending city, they wanted to do something special for their inhabitants to increase their city branding with an awesome campaign.


They wanted to create original t-shirt to enforce the community feeling. They created clothing with #VANRSL, which literally means « from Roeselare » in short. The results were amazing as the t-shirts were selling massively on big events. Even the elder and children wanted to buy the merchandise. Community branding and merchandise? The perfect combo!

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