Roeselare is a city in West-Flanders, Belgium.
As Roeselare is a trending city, they wanted to do something special for their inhabitants to increase their city branding with an awesome campaign.
They wanted to create original t-shirt to enforce the community feeling. They created clothing with #VANRSL, which literally means « from Roeselare » in short. The results were amazing as the t-shirts were selling massively on big events. Even the elder and children wanted to buy the merchandise. Community branding and merchandise? The perfect combo!