#Are all hashtags good hashtags?
Now that we have a clear picture about the number of hashtags that you should be using per post, it’s time that we dig a little deeper into which hashtags you should be using. As previously cited, having lots of hashtags is less important than having qualitative hashtags.
We can divide the answer of the question, which hashtags should we use, into two pieces. First of all you have the Branded Hashtags. These are the online sign of your brand. In addition, you’ve also got the Community Hashtags, which serve Instagram users the content they want.
Branded hashtags are the personalization of your company. These can simply carry the name or slogan of your company e.g. #mycalvins from Calvin Klein or #shareacoke from Coca-Cola. You could also opt to create a more challenging hashtag by using one that’s not directly connected with the name of your company, but which relates with your mission or vision as a company. #justdoit from Nike and #putacanonit from Red Bull are two great examples. Branded hashtags are an ideal means when using user-generated content.
Community hashtags connect people with each other using certain hashtags. This divides Instagram in thousands, if not millions of categories. That’s why it’s so important to seek the hashtags that fit your company and its customers objectives perfectly. The more specific the hashtags you use, the more your potential customers might engage with them.
If you’re a clothing brand you could use Hastags like #printedsweaters or #funnytshirts to share your brand on specific places on Instagram. You could also opt to put your post on some bigger Hashtags with more people like #lovethislook or #trendalert.
#Tools the pro’s use
There are many tools to monitor the trending and most popular hashtags on a certain moment. However it’s not advised to just blindly copy those top hashtags. As mentioned above the use of the correct hashtags could lead into a much bigger commitment of your followers.
You can find the correct hashtags with Hashtagify and track all those Hashtags with Keyhole. Using these tools will definitely save you time and will make it easier to execute your strategy.